2012 has been a banner year for us here at The
Dove Foundation! Benchmarks are sometimes difficult to measure, especially when
it comes to media and the entertainment landscape. It often seems that things
are getting worse instead of better. However, I’ve included some statistics,
which are encouraging signs that there is a turn-around, and that movies with
traditional values are dominating the scene. For example:
- The number of R-rated movies released in
theaters has decline by 36% since our launch in 1991.
- For the first time, 4 out of 8 Oscar
nominees in 2011 were Dove Approved.
- The average Dove-approved movie is nearly
3 times more profitable than films that missed the mark.
- Dove created two special seals for
inspirational films at the request of the Christian Booksellers Association.
So now we can help you identify both family friendly and faith friendly
- The number of movies Dove approved so far
this year is 18% greater than the same period last year. This means that
films with a positive message are on the increase.
- In addition to our reviews at
www.dove.org, we are syndicating reviews to four major family and
faith-based websites which increases our total audience exposure to nearly 1
million online visitors a month.
- A major Midwest retail chain launched an
exclusive “Dove-Approved” end cap in 50 of their stores. The program is
expected to go system-wide in 2013.
- We are seeing traction in social media
with over 2,500
Facebook Fans and more than 8,000 downloads of our mobile
Over the years, we have had the privilege of
maintaining favored relationships with executives at seven major studios. They
have used Dove’s endorsements on billboards, television spots, print ads and
posters. Some have even edited their films to meet Dove standards. (This
service is performed on a confidential basis.)
We are looking forward to an exciting year
ahead! Doors keep opening up for us, and our credibility as a family advocate
has never been higher. It is a privilege to serve you. But frankly, we can’t do
it alone. It takes many friends who believe in what we are doing, and who are
willing to pitch in with a charitable gift, either monthly or one time. (The
Dove Foundation is a 501(c)3 non-profit organization. All gifts are
Please prayerfully consider what you can do to
support us as we work tirelessly to move Hollywood in a more family friendly
direction. You can mail a check to The Dove Foundation 4467-D Byron Center Ave
SW, Wyoming, MI 49519, or make a secure online contribution at:
Serving you gladly,
Dick Rolfe, CEO