The results are in! The top Dove Approved
movies for 2012 were elected by thousands of people voting online. Here are the
final winners in each category:
BEST ACTION –
BEST ADVENTURE –
Life of Pi,
Twentieth Century Fox
BEST ANIMATION –
BEST COMEDY –
BEST DOCUMENTARY –
BEST DRAMA –
BEST LIMITED RELEASE –
Ground Floor Video / Mo Mo Bay
Congratulations to the winning producers and to those of you who voted for your
favorite movies. Each of the distributors may use the Crystal Dove Seal
award in their marketing and publicity as well as on their DVD/Blu-ray
This list of winning films says something about
the Dove Faith and Family movie audience. They like to be excited, or visually
stimulated, or spiritually motivated, or deeply moved. They like to laugh, cry,
or love. In fact nothing separates the “faith and family” audience from the rest
of society except for one thing; they want their entertainment to fall within a
certain set of moral guidelines.
Studios and filmmakers are just beginning to
understand the similarities and distinctions between these two audiences. The
general audience will accept wall-to-wall violence for its own sake. Movie
franchises like Mission Impossible, Die Hard, or Borne Identity
are examples of violent. The faith and family audience will tolerate a certain
level of violence IF it serves a higher moral or spiritual purpose.
Witness movies like The Passion of the Christ, or The Bible
Miniseries airing every Sunday evening in March on the History Channel.
Another distinction is language. The general
audience will usually tolerate the use of “Jesus” or “Christ” or “G..D….” as
expletives, whereas the faith and family audience recognizes these words as
profanities or blasphemies.
Film Profitability Study of 2012
proved that over a five year period, the average Dove Family Approved film was
2.5 – 3 times more profitable than all other films released during the same
Filmmakers are becoming more aware and
respectful of the faith and family audience. It’s even evident on TV reality
shows, where people are replacing “Oh my God!” with “Oh my gosh!” These are all
trends that speak well of the culture and the hope that as a society we are
starting to rekindle our sense of civility.
The saying, “The best way to eat an elephant is
one bite at a time,” applies to the motion picture industry. Little by little,
if Hollywood witnesses more faith and family movies excelling at the box office
or on DVD, they will follow the trend and produce more of the same.