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Dove Helps Families Find Wholesome Film Fare

11/25/2014 – www.HollywoodInToto.com

ScottRolfeScott Rolfe says an exchange his father had with Jack Valenti told him plenty about the Motion Picture Association of American ratings system then … and now.

Valenti, then head of the MPAA, said his organization rates movies based on society’s changing values and mores. That won’t surprise today’s parents who often find PG:13 movies teeming with inappropriate content.

It’s why The Dove Foundation lets parents and grandparents, not professional critics, write its reviews.

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