There is a strong positive message in “Beauty Shop.” Gina Norris makes her daughter’s upbringing and education a top priority so that Vanessa will be raised to be confident and successful. Gina invests tremendous effort, not only in building her business, but also in developing her workers including the white shampoo girl she hires away from Jorge’s shop. But there is also a strong negative message in this movie. Willie (Lil JJ), a boy about Vanessa’s age, has learned to be a booty chaser and a smooth talker. “Beauty Shop” portrays women as sexual objects to entice men, and men as hunky flesh to attract women. Due to the pervasive emphasis on sexuality and the overtly colorful, offensive language, including a plethora of remarks about male homosexuality in the beauty industry, Dove cannot award the Dove Seal to “Beauty Shop.”