Theatrical Release: October 14, 2016
DVD Release: February 14, 2017


Limited Theatrical Release – Desperately in need of money in hopes of regaining custody of his daughter, James (Joel Smallbone) embarks on a cross-country delivery for cash — no questions asked. But when he discovers “what” he is delivering is actually “who,” the questions in his mind begin haunting him mercilessly. James becomes an unlikely hero and must fight to save the innocence and lives of the two young women — one with whom he finds himself falling in love.

Dove Review

“Priceless” is a dramatic movie with a message that every life is priceless and has worth. Joel Smallbone is outstanding as James, a man who has known a lot of pain since he lost his wife to death and then his daughter to his mother’s care. He drives cross country for cash, and little does he know the cargo he is carrying. When he goes off the road after falling asleep at the wheel, he learns that two sisters, Antonia and Maria, have stowed away in the back. James buys them clothes and food to eat. Antonia senses the unhappiness in James’s life and tells him she will pray for him. A man named Carl plans to traffic them, and the girls have no idea what is in store. Neither does James, until Carl takes them from him. Bothered by his conscience, James is determined to do the right thing and get the sisters back. He finds help from a man named Dale, who once lost his own daughter to drugs and sex trafficking. A lot of action takes place as James and Dale work together to rescue the girls. Just as the girls are priceless to James and to God, a great price is paid in order to try and get them back.

A couple leads a young woman out of prostitution near the end of the film. “Priceless” is a movie about the worth of a soul. Due to a drug scene and bloody violence when an innocent man is shot, we are presenting the film our “Faith-Based” Seal. It contains objectionable material but also contains a strong faith message.

Content Description

Sex: Men are sex trafficking; a woman talks about being drugged and waking up in a van with men, and then a woman is shown after a man has drugged her and had sex with her, and she is shattered, but she took the place of her younger, innocent sister to protect her; a police officer goes to a motel to have sex with a girl, because he is in on the scheme; girls do photo shoots, but they are not graphic; a clerk at a motel talks about "fun" and offers a man a number to call.
Language: Crap-1; Stupid-1
Violence: A man hits another man with a beer bottle in a bar; a man grabs another man who flirts with a young woman; man is knocked out in a fist fight; guns held on people; two men hold guns on one another; pimp threatens people; a man has a knife; a man has a bloody face and shoulder and is tied up; a man is shot and killed and has a bloody hole with blood dripping out of it.
Drugs: Drinking and bar scenes; beer and alcohol; cigarette smoking and man holding cigarette in a few scenes; pills are offered to girls; a man mixes drugs and then places them in a drink and gives them to a woman and makes her drink; comments about drugs and how a man's daughter started using them.
Nudity: Mild cleavage in a few scenes; a photo of a woman's bare back at a massage parlor.
Other: Girls are kidnapped; tension and disagreements between characters; man with tattoos on arms.


Company: Roadside Attractions
Director: Ben Smallbone
Genre: Drama
Runtime: 100 min.
Industry Rating: PG-13
Reviewer: Edwin L Carpenter