Son of the Mask is a classic example of how to make a film that is NOT Dove “Family-Approved.” The language goes over the top for its intended audience of pre-teen kids. The use of “Frickin” clearly shows the writer’s lack of awareness of who his target market really is. With strong occult overtones, including several possessions by the god Oden, and a summons complete with an incantation, this film will offend more people than it appeals to.