Scottish hairdresser Crawford Mackenzie (Craig Ferguson), Glasgow’s finest, has come to compete in the World Freestyle Hairdressing Championship in Los Angeles. Trouble is, he hasn’t been invited. Although he considers himself to be the best, the World International Hairdressing Federation (W.I.H.F.) has only asked him to observe the competition as a guest.
In an effort to make up for the misunderstanding, the W.I.H.F. offers Crawford a front-row seat, but the hairdresser will not be assuaged. He will enter the competition by hook or by curler. Thus begins a mockumentary of his struggle to get a union card so he can participate in the competition. Then he must persuade high-ups of his ability. And lastly, he must contend with a competitor bent on sabotaging his efforts.
The film is shot with a mock-documentary feel, as Crawford, sure of his place in the hairdressing world and confident in his winning the completion, engages a British film crew to follow and document his sure-to-be-victorious trip.